Des-In              1975             Couch

How does a one-off design piece become iconic? Following the first oil crisis in Germany, designers began focusing on product solutions that would not necessitate excessive use of petrol for production. The goal was to save the planet by looking into sustainable solutions, consider recycling valuable resources yet still create visually impactful and usable products. It took a design professor, known as a theorist who also looked for practical design solutions, who led a loosely knit group of designers, to imagine a product that was at once revolutionary yet logical. The result was this couch, constructed from recycled truck tires, ruggedly covered with a burlap cloth and stuffed with straw. When such an object is so far ahead of its time that it raises a big stir in the design community and beyond, you can call it iconic.