Pencil Sharpener

Raymond Loewy       Pencil Sharpener (1933)                                               

The wind does not need to whistle along this pencil sharpener in order for it to function, so there was no reason to make it aerodynamic. Then why did the designer give this object such a sleek shape? Aerodynamic concepts date back to the ancient Greeks and the quest for heavier-than-air flight was strong throughout the nineteenth century. However, only in the early 20th century did this science become applicable in the design of automobiles and other moving vehicles. Since this Franco-American designer created cars and locomotives, it is probable that he also wanted to apply a similarly smooth style to this everyday item. He coined the slogan “most advanced yet acceptable” – with the acronym MAYA – which indicated his enthusiasm for progressive design. His work on products from stamps to household appliances and on package design and logos for companies like Lucky Strike and Coca-Cola made him famous. Chances are you have seen or touched his design at least once in your life, even if it’s only to gaze at the paint job on the current Air Force One, which was executed after his instructions and following an intense collaboration with John F. Kennedy. The pencil sharpener, however was never put into production, but remains a convincing witness of an era when flying started to become a commodity.   #iconix#design#icon#pencilsharpener#loewy#aerodynamic