Wall Clock

Dietrich Lubs   ABW41     1981

Time is invisible. Yet, it was the designer’s task to show how it continuously advances while visually depicting the concept of minutes and hours. This gifted German designer found the solution using logic and simplicity. He divided the clock face into three concentric sections, staggering their depths. Around the center, the deepest part would be reserved for the hour hand. The minute hand would rotate in the segment above, closer to the viewer. This puts the minute hand’s tip flush with the last ring, and this third section featured printed minute indicators. The clock perfectly represented the household appliance manufacturer’s design philosophy ‘less is more’. In this case, it meant less visual clutter and the product’s three-dimensionality for enhanced clarity of time’s display gave added value.  

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